When you own a small business and use email marketing as a form of communication with your customers and potential customers you want those who have signed up for your newsletter to be excited about receiving emails from you. This article offers 13 tips for personalizing your business emails for better customer relations and how to make email marketing work for you.
1. The Importance of Prompt Communication and Personalized Emails
As important as your newsletter to your clients is, so is making sure to answer every email you receive in a prompt manner. Slow responses to an email sent to your business can lead to a negative customer experience. Small business owners are usually busy people, and if they can't respond to an email on the same day, they might not get back to the customer. You should try to give the same email response rate to every single message you receive. You will notice that the most professional businesses let you know when you send an email to them how long it will take them to get back to you.
Always try your best to make your emails have your personal touch to set you apart from your competitors. If you are new to email marketing and want to test more personalized emails out before you commit to a style, try sending a series of emails to gauge customer reactions and make improvements accordingly. Sending frequent, personalized emails is a great way to build relationships with your customers. Make sure that they know that you're there to stay and that you're committed to providing great service. This will help you develop a strong relationship with your customers, which will make it easier to have productive, positive communication.
2. Create an Email Communication Schedule
Make a business email distribution schedule that works for you. Let your customers know in advance when you’ll be sending them messages. This will give them time to reply to messages, and it will give you time to send messages when you’re not too busy. This also gives you time to develop a response to their emails.
3. Don’t Give Unnecessary Links
You don’t need to offer links in every email because you don't want all your emails to be strictly about making a sale. By personalizing your emails and offering information that is important to your customers you will be building a relationship and not just trying to sell them something. Try not to make your emails too long or people lose interest. If you have a longer email, link it in the body of the email instead. Remember that you can always send a more targeted message that is more specific to the user.
4. Promote Free and Discounted Offers
Keep your customers up to date with your latest promotions. Remind them about special promotions that you're running and send them a reminder when a new offer is going to be active. This will encourage customers to make a purchase or at least pay attention to your emails.
5. Suggest Relevant Products
There is a time and place for you to use email marketing to sell your products, otherwise what is the point? Just as important as the newsletters you send out about your products is offering products when you are replying to a customer’s email. This can be as simple as pointing them towards a special offer on a certain product. It will get them thinking about the product you just mentioned, which in turn will make them more likely to make a purchase.
6. Use Visual Descriptions
Don't just paste in links to your website's product pages. Rather, include visuals in your emails to customers. Including a visual description of whichever product you are promoting in your customer emails will pique their interest much more than just including a link to your website. We are all visual and this is a very important point in email marketing.
7. Avoid Being Boring
It’s good to have your emails set up in a logical sequence. But don’t make your emails boring. Be clever and innovative when you are sending your emails. Get creative with the subject lines and send them out at odd times. This will make your customers more likely to open and read them.
8. Always Say "Thank You!" at the End of Your Email
Even if you’re the one doing all the emailing, you should always make sure that you say thank you to your customers. It sends a powerful message that you value their feedback. The stronger your relationship is, the more likely you’ll get positive feedback in the future. “Go the extra mile for your customers." This is a basic rule of salesmanship, and it applies to email too. It sends a powerful message that you value their feedback. Plus, it is easy to create phrases that you can easily say at the end of your emails to keep up the momentum.
9. Don’t Repeat Subject Lines
Don’t keep the subject line the same over and over again. This may bore your audience, and you might lose some people who have different devices and email clients. Take the time to create a unique subject line that resonates with your customers. Consider their personal interests. Consider their demographics and any business aspects they may be interested in. Moreover, the body of your emails should match the subject line.
10. Use Consistent Promotional Content
You can use your emails as an opportunity to help create your brand. The best part about this is that you’ll be able to go back and use these promotional messages on your website. So, you can have the same ‘wow’ factor with emails as you do with your website.
11. Create an Effective Email Form
One way you can add an element of a seamless customer experience is to have an email form. It's a great way to have the customers send you their contact details for follow-up. Keep in mind that the form should be customer friendly and easy to use. You may want to take advantage of technology to improve the form.
12. Keep an Eye Out for Opportunities
“There’s no sense in working 24/7. It’s just going to wear you out. Be on the lookout for a special opportunity, and strike when the iron’s hot.” This is a common sales strategy. You should also make use of free offers, incentives, and discounts whenever possible. If you are having a sale, send a special notification to customers when the sale is active. This will get them to make a purchase, and it will be at a discount.
13. Use Bullet Points for Direct Messages
Bullet points are good for messages that are short and sweet. This is an easy way to summarize your message quickly. So, use bullet points to keep your messages to a manageable length. Make sure that you don't make your emails too lengthy or repetitive to ensure that your readers will have time to read them and not become bored. Also, avoid using too many bullets. Make them relevant to the message.
In Conclusion
Keep it simple. Keep it consistent. If you take the time to choose the right words carefully, your customers will come to know you and your business much better. Your emails will be less of a hassle and more productive. Furthermore, personalization will allow you to tailor your messages to specific customers.
References
https://www.lianatech.com/blog/8-tips-to-personalize-your-emails.html
https://www.groovehq.com/support/customer-service-email-tips
https://www.asiapremierbpo.com/insights/ways-in-personalizing-emails-for-support/
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