So you have finally landed your first big account, congratulations! The largest client you have ever had is entrusting their accounting issues to you. You feel as if all your hard work is finally paying off. What a wonderful feeling, and you should be proud.
MoneyThumb would like to offer you and/or your firm the following tips to make sure you do an awesome job handling this new big client:
Tips for Handling a Big Accounting Client
1. Don’t over-promise
Many small businesses are tempted to go beyond their core competencies to win a big contract. Avoid that if you can. Focus on delivering only the things you do really well. If a prospective client asks you for related products or services that would overextend you, suggest they bring in additional vendors.
2. Be prepared to adopt their systems
You’ll probably need to change the way you work to fit with your client’s internal systems. This can take many different forms. For example, you may have to:
- adopt a house style for writing and formatting documents
- use specific types of software
- layout your invoices in a certain way
Be flexible.
3. Know who your client’s key people are
Big companies have a lot of people. Some of them will help you and others will hinder you. It’s important to know:
- the decision makers
- your advocates
- the road-blockers
Try drawing them on a chart so you have a general idea of how they all relate to one another, and to you. Use LinkedIn to help you. Or you may be able to ask your client for an org chart. You don’t want to play their corporate politics, but you should be aware of them.
4. Aim for quarterly projects
Retainer agreements are great for security and cash flow. They’ll give you the confidence to make permanent hires and genuinely grow your business. But you might want to start off by pitching short-term projects. This will make it easier for your client to get sign-off from their managers. Once you’re in the system, you’ll see other things you could do for their business and you can pitch extra pieces of work.
5. Present yourself in force
When meeting with prospective or new clients, consider bringing additional members of your team along. This shows that your company is more than a one-person organization. It may seem contrived but the headcount can be reassuring. Just don’t overdo it.
6. Communicate regularly and thoughtfully
Regular communication is crucial for all of your clients. Find out what works best for them. Do they want details about everything or a short overview of current work? Being a proactive communicator shows you’re committed to the project, and their success. This can also be your opportunity to think outside the scope of your current project and offer fresh ideas for new work.
7. Monitor your financials
Make sure you have your financial information at your fingertips. Your big clients will probably have to do due diligence before hiring you, so there may be credit checks or questions around your liquidity. They’ll want to make sure you can keep delivering when things get busy.
8. Keep your branding and communications consistent
People in big corporations generally see polished presentations, marketing collateral and stationery. Your materials don’t have to be quite as slick as that, but make sure they’re tidy, consistent and professional.
9. Get ready to be scrutinized
Even though you’re a small business, you should understand the big business mentality. Be prepared for:
- a lot of people to be involved in reviewing and approving your work
- longer decision-making processes
- more formal ways of meeting and discussing work
- constant evaluation and re-evaluation of the projects you’re working on
10. Think about your cash flow
Payment terms are a big issue that often gets overlooked. While the revenue of a big contract promises all sorts of financial security, there may be short-term pain. Big companies may be lax with your payment terms. It may even take awhile to receive payment, longer than you are accustomed to. Your cash flow will suffer when you first start working for them. Consider exploring finance options for the first few months, until you’ve adjusted to the payment cycle.
Your large clients may also have very specific requirements as to how you format invoices. what details you include, and who they’re delivered to. Spend the time to get these details right because, if your invoice is rejected, it may delay payment by weeks.
11. Never forget the clients that got you here
A big accounting client can soak up a lot of your resources but don’t neglect your bread-and-butter accounts. They still deserve your loyalty. You might have to spend some money on overtime or part-time help to meet all your obligations at the beginning. Be prepared for plenty of hard work.
Working with big companies is a natural part of growing your business
Landing a big new client for your accounting practice can bring in a significant amount of revenue but it can also cause a lot of upheaval. You’ll probably need extra resources to service the account, so your spend will go up. Meanwhile, you’ll have to wait longer to get paid. Plus the speed at which you can work will initially go down, as you adjust to your client’s processes. It’s not an easy transition but there’s a reason so many small businesses want to land big clients.
Consider these tips for working with big companies, stay flexible, and you could take your business to bigger and better places.
And whatever you do, remember that your clients – big and small – picked your business for a reason. Be confident in what you can do. Hold onto your small business roots. Be honest, upfront and give them the personal touch they simply don’t get from larger accounting firms.
The majority of accountants use Quicken for their clients' accounts and our PDF converters at MoneyThumb can help handle that new big client using Quicken. But we also have converters that work with Xero, Kashoo, Zoho, YNAB, AceMoney, and other accounting software programs.
Add comment